Unlike institutional investors, such as venture capital and corporate venture capital firms (VC/CVC), who evaluate startups through rigorous due diligence (DD) and financial assessments, Angel Investors - often referred to as Business Angels - typically engage during the earlier stages of investment, such as the seed or angel round. They base their investment decisions on factors like the startup's growth potential, profitability, the entrepreneur's integrity, and the startup team's abilities. Angel investors often employ a diversified approach to investing in order to reduce risks. While angel investors generally do not become heavily involved in a company’s day-to-day operations, some take a proactive role by providing networking opportunities, customer resources, and guidance as advisors or mentors to startups.
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