What is Angel Investing? Angel Investors - also referred to as Business Angels - typically invest in early-stage startups' seed or angel funding rounds . They base their investment decisions on factors such as team capabilities, business growth potential and entrepreneur integrity. Angel investors often lower their investment risk by diversifying their investments across a number of startups. While angel investors generally do not become heavily involved in a startup company’s day-to-day operation, some take a more proactive role as advisors or mentors who provide startups with networking opportunities, potential client leads and strategic guidance
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